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Learn how a website can be more critical to your business. This post provides a few productive strategies to think about in regards to best use your site.
Most Web Designers are NOT Marketers…
OKAY, website(s) can be a powerful asset in business, if designed and used with a comprehensive strategy. Unfortunately, the approach is limited with developers without marketing or operations experience; much worse is the combination of a non-technology savvy business owner that does not understand either ‘blind leading the blind’–No guidance, No results!
Websites should be well-defined within the business strategy.
Our Method is WHAT (Website Holistic Architected Thinking). The WHAT is needed and what is the options should be the gateway to a well-organized website. With what we call ‘Website Thinking’ a site can be an equitable asset and impactful resource; by eliminating internal business issues and improving external user access to accommodate the end users needs efficiently.
“What needs, can a website it satisfy?”
Below list Different Approaches that have been proven to be effective for ONLINE:
Intro: Company Information & Content
Your website should help prospects understand your way of doing business while presenting the value of doing business with you. Also, blogs can be an added form of content to showcase your expertise, passion, and the benefits of your product or service.
It is imperative to keep your visitors dynamically engaged with your content. Be uncomplicated and convey your value proposition, standards, principles, core values, business model and offerings concisely while strategically understanding the navigation required. UX Design serves best results for the investment.
1. Recruiting an Employee or Volunteer
If you need some help–let others know from your website! In many cases, small businesses cannot afford a sizeable recruiting campaign. Your site allows the opportunity to recruit employee prospects while maintaining a credible stance affordably. It is simple as dedicating a page to announce the job listing. Then merely making an email or form available to make the communication connection. Scale Smart!
Recognizably everyone loves the word E-Commerce; Direct Sales to Pocket. Who doesn’t want that? E-business can be executed in several ways depending on your goal. A few Money-Making approaches to think about are, e.g.:
- Tickets Sales
- Products Selling
- Registrations Fees
- Applications Fees
- Affiliate Networks
- ADs (3rd Party) (Adwords, Sponsors…etc)
- Subscription Sign-Ups
- Ordering for Delivery
- Memberships Sign-ups
- & more
3. Landing Page for Lead Generation
Lead Generation is a tactical marketing process to generate leads. It involves promoting from an external resource to lead prospects to a website Landing Page to offer something of value to gain their contact information. Easy to Complex Campaigns use this method.
4. Customer Service
Customer service is mostly every small business owners nightmare; Especially, if you are at the beginning of the Soloprenuer (one-person show) stage. Any business owner that works actively within their company will suffer from time with phone calls. Simple well-thought-out online customer service tools like help docs, knowledgebase or FAQ’s is beneficial for staging the right business situation; Direct them to the answers means you do not have to think about the answer!
5. Videos and Audio
Sales Pitch, Explainers, Podcast all can be displayed and viewed on your website. When taking the time to create the right-pitch and choosing the right-technology-resources, your website can become your best salesperson. Convey your message with audio or videos on your site. Social media like YouTube, Vimeo, Screencast can easily be embedded into your website. Enhance the chance of leads or an immediate buy-in.
6. Booking and RSVP
Both of these options can be considered a form of Lead Generation as well as an accounted customer option. Quickly secure a meeting, medical visit, or inspection without having to do much; check the calendar, check the list, follow thru, and show-up. Simple! Booking and RSVP enable time to handle other business needs while you are letting technology do its job for you. Many apps are available for integration.
7. Maps & Locations
Where is it? When is it open? What is the name? Why am I going? How do I get there? Read between the lines!
8. Downloadable Files
Downloads are useful and often neglected by small business owners. Presentations, Flyers, Ebooks, Products Specifications, Warranties, Menus & Forms, Coupons, documentation, and Deliverables can be downloadable options online. All-it-takes is uploading and a link for the download.
9. Exclusive Memberships
Membership is closed access that is only available exclusively for members. Memberships services have a variety of offering capabilities to leverage access to valuable information, chats, offerings, educational programs, and tools.
10. Subscriptions & App Integrations
The subscription was indeed at one-time most recognized in the world of print. Now online has man handled-it as software technologies and newsletter sign-up vehicles. Subscriptions are the wave of cloud technology software enabling scalability and integration amongst a variety of apps. Whether you are creating a subscription-based site or integrating from a subscription-based software is vital to today’s nature of the business.
Notify visitors of the upcoming events, webinars, live feeds or classes by having a schedule available. A calendar can integrate with other app software or structure into the site. It is much-needed technology for booking and RSVP feature previously mentioned on this list.
12. Portfolio & Testimonials
Portfolios and Testimonials are very common to most websites, but it is essential to understand that people are demanding more of the small details with very little patience. Make sure you genuinely think-out any portfolio that doesn’t visually speak for itself. Blogging showcases you, Success Stories showcases job-well-done, before & after showcases ability and so-on. Be effective and creative!